As Seen in: Lantliv nr3 2021


Women’s brogues in lifestyle magazine

Read more

As Seen On: Smith and Thell


Our Goodyear welted Stig 7 Chelsea boot in Nero as seen on Victor Thell from the Swedish pop/folk group Smith & Tell.

Read more

As Seen In: Swedish Television TV4


Stig Percy’s loafer Stig 3 got featured on Swedish tv channel 4 this morning.

Read more

Covid-19 Update


We are all going through tough times and we are doing our best to ensure that you will get your shoes in a timely fashion. All orders and deliveries are processed as normal We are processing orders and deliveries as normal. We ship from our office in Gothenburg, Sweden where we are using disinfectants regularly […]

Read more

As Seen In: Lantliv


Stig Percy Goodyear welted boots for men were featured in the Swedish lifestyle magazine Lantliv.

Read more

As Seen In: Robb Report Sweden


Our Goodyear welted lace-up boots were featured in the men’s lifestyle magazine Robb Report Sweden no7 ‘The Fashion Issue’

Read more

The Goodyear Welted Collection


For the past year, we have been busy working on a superior line of shoes. They are made with sustainable vegetable-tanned leather and crafted in the best way possible, using a construction known as Goodyear welting. To start off with, the new line will include an elegant brogue lace-up boot, Stig 6, as well as […]

Read more

The Bullet Point: Singer-Song Writer Axel Jansson


The Bullet Point is back! This time we talk to a very familiar face to those of you who have been following our journey. His name is Axel Jansson and is, first and foremost, a London based singer-songwriter. He is also a vintage watch dealer, a menswear enthusiast, our frequent model and the brother of […]

Read more

Limited Edition Stig 3 Loafers


Limited Edition loafers. Brown full-grain leather loafers for men. Made with sustainable vegetable tanned leather from Italy. Free returns EU.

Read more

Featured in Scandinavian Man


Our Bungalow5 sneaker was selected top 27 sneakers for spring by the Swedish lifestyle and fashion magazine Scandinavian Man.

Read more

The Bungalow5 sneaker is back in stock!


Our favourite summer sneaker, The Bungalow 5, that we designed in collaboration with the Danish interior design blogger, is now back in stock. Stig Percy x Bungalow 5 The Bungalow 5 sneaker is designed in collaboration with Allan Torp, aka The shoes were designed with the ambition to create something that feels dressed […]

Read more

Sneakers on television


Our sustainable Stig 5 sneaker were featured on Swedish national television the other morning, styled by stylist Frida Zetterström in an edition on Women’s spring style. Our sustainable sneaker model Stig 5, made with vegetable tanned leather and recycled rubber soles, were featured on the Swedish TV channel TV4 the other morning. The stylist Frida […]

Read more

Featured on Swedish Television


Our favourite Stig 3 loafers and our Stig 5 sneakers were featured on Swedish national television this morning, styled by stylist Frida Zetterström in an edition on Women’s spring style.

Read more

Fresh for Spring


Fresh and juicy style inspiration for men and women. Stig Percy footwear shot by Gothenburg based photographer Alexander Marzuoki.

Read more

The Bullet Point: Savile Row Journal


Swedish footwear label meet up with Will of the British bespoke blog Saville Row Journal to talk about tailoring, bespoke shoes, British style and Saville Row. Will is wearing our vegtable tanned premium Italian leather sneakers with recycled rubber soles.

Read more

Emelie Eng’s photographs of our shoes


Gothenburg based photographer Emelie Eng to do a fashion shoot for Swedish footwear label Stig Percy. Brogues, loafers, boots and sneakers for women.

Read more

New Photography collaboration


We had a fun fashion shoot with Gothenburg based Photographer Alexander Marzouki photographing our women’s shoes. Photographers Alexander Marzouki and Emelie Eng styled and photographed their version of a Stig Percy woman.

Read more

AS SEEN IN: The September Edit


The new dressed sneaker by Stig Percy in collaboration with as seen in the Danish design, interior and lifestyle blog The September Edit.

Read more

AS SEEN IN: Scandinavian Man


Just before Christmas we met up with the Swedish men’s fashion and lifestyle magazine Scandinavian Man and talked about our recent collaboration with Bungalow 5. Scandinavian Man is more than just a magazine, rooted just like Stig Percy, in the Scandinavian values of style, innovation and equality.

Read more



Stig Percy x Bungalow 5 About a week ago we took you through the process of making the sneakers that we have designed together with Bungalow 5. After having given you a taste of what is coming, we are now ready to reveal the result. The co-design resulted in a pair of unique limited edition […]

Read more

Christmas in our studio!


This Sunday, December 2nd, we will keep our studio in Gothenburg open for Christmas gift shopping. Stop by for special offers, good company and something to drink between 12am-4pm. All shoes for men and women are available to try and by, special Christmas gift offers on Sunday only.

Read more



A design journey   Some time ago we announced that we were to work a design collaboration with the Danish top interior blogger Allan Torp, aka Bungalow 5. After a few exciting and rewarding months working together, sketching, choosing materials, making prototypes and visiting the factory, we would now like to take you on that […]

Read more

The Bullet Point: Chico Branco


In our third edition of The Bullet Point, we’d like you to introduce you to the Portuguese born Chico Branco, a 28-year old entrepreneur who juggles photographer, modelling and an investment career. We met Chico and talked Portugal, Portuguese fashion and menswear and shoes, Chico is wearing or Jodphur model Stig 2 in Black.

Read more

Men’s Shoe Model Guide


Leading up to the launch of our Swedish footwear label Stig Percy’s new line of men’s and women’s Goodyear welted shoes, we will introduce you to everything from the classic shoe models, to the different shoe constructions, lasts and bespoke shoemaking. First out is our intro to the classic shoe models and their history.

Read more

The Bullet Point: Artist Maggie Xie


In this month’s edition of our style and career interview ‘The Bullet Point’ we met the young Canadian surface artist Maggie Xie and talked about style, sustainability and footwear. We discussed personal style, women in business and fashion. Maggie wore our black loafers Stig 3, made with vegetable tanned leather.

Read more

New collaboration with Danish interior blogger Bungalow 5


Footwear brand Stig Percy’s new footwear design collaboration with Danish interior blogger Bungalow 5, we are working on a limited edition sneaker that will be released during AW18 in vegetable tanned leather and recycled rubber, inspired by classic Danish and Swedish design.

Read more

The Bullet Point: Jazz singer Amanda Andréas


We talk shoes, style, fashion, jazz music, her new single and the stage with Swedish jazz singer Amanda Andreas and her take on what to wear on stage, sustainability and how to style shoes in our new project the Bullet Point where we interview inspiring and driven personalities about everything from shoes to career.

Read more

Stig 3: A Limited Brooklyn Edition


New release, limited edition footwear for the cool menswear store Goose Barnacle in Brooklyn, New York. These perfect summer loafers for men made with brown vegetable tanned leather and works well for dressed up summer parties as well as casually worn with a pair of shorts.

Read more

A London Photoshoot


New Photoshoot with inspiration drawn from the charming sleek elegance of the 1950’s adapted to the modern man, Stig Percy packed some of our favourite shoes together with styling from a mix of British menswear brands such as Oliver Spencer, Reiss, Dries Van Noten and Topman.

Read more

Stig Percy x Miksajo


Our powder pink sneakers for men and women are now available at Miksajo in Gothenburg. Miksajo is a unisex accessory shop mixing brands, expressions and styles.

Read more

Our New Head Quarters and Showroom


Stig Percy’s new HQ and showroom in central Gothenburg, also our shoe shop by appointment. To book a visit contact us at

Read more

New Drop: The Stig 5 Sneakers


Discover our latest sneakers for SS18. Leather sneakers for men and women, lace-up sneakers made with premium leather that is vegetable tanned and has a recycled rubber sole. Designed in Sweden. Fast shipping worldwide.

Read more

Stig Percy in an Editorial from Antwerp


Stig Percy’s pink loafers for women as seen is an editorial shot in Antwerp, Belgium. Shot by fashion photographer Volha Hapanenka.

Read more

Stig 4 in powder pink for men


Pink leather shoes for men. SS18 hottest trend colour pink for men and women: pink leather shoes from emerging Scandinavian footwear label Stig Percy.

Read more

Three Things To Know About Our Leather


Apart from looking sleek and standing out, our shoes are also doing good both for your health and for the environment. We have listed three things to know about our leather.

Read more



We are happy to announce that our women’s leather shoes are now available at the wonderful store Herrafataverzlun Kormáks&Skjaldar in trendy Reykjavik on Iceland!

Read more

Campaign: Women


In Powder Pink, Bottle Green and Black – our women’s footwear collection is the latest addition to the Stig Percy world. The campaign was shot in Gothenburg and portrays the Stig Percy aesthetics of Scandinavian minimalism styled with soft tailoring, textures, and dashes of colour.

Read more

The Brooklyn Debrief


This past weekend Stig Percy hosted an event together with Goose Barnacle in their store in Brooklyn Heights, in order to celebrate the launch of our special edition All Black Stig 4 model that we have developed in collaboration with Goose Barnacle.

Read more



Stig Percy shoes to be sold at Goose Barnacle in Brooklyn New York, to celebrate the collaboration we are hosting an event in January 2018.

Read more



Stig Percy men’s leather shoes featured in the ‘power of design’ fashion editorial in the underground fashion magazine Nakid Magazine, shot by Volha Hapanenka and art direction by Hade Deneef.

Read more

THE BASIC SHOE CARE: A Quick and Simple Guide


A simple and basic shoe care guide to help you take care of your shoes, it’s not hard, it does not require a lot of effort and it won’t take you a long time but your shoes will look impeccable!

Read more



Our new brand film featuring our best selling shoes and directed by Swedish filmmaker Hector Apelgren and shot in Stig Percy’s hometown of Gothenburg.

Read more

Stig Percy x Women’s Sizes


After quite some inquiries from our customers and contemplating from our side, we decided at Stig Percy to produce our loafers, brogues and boots in female sizes as well.

Read more



No matter the temperature, the Stig 3 season is not over yet. In fact, why not use your loafers all year around? When the temperature drops, get your sock game on and cover your ankles in block colours, textures, prints, you name it.

Read more

Stig Percy X CanallaGGTattoo Event Debrief


Thank you for joining our shoes and tattoos and coffee drinks event with CanallaGGTattoo at Kastello espresso bar in Gothenburg on Friday night. Shoes were tattooed and personalized and we had a pair of bottle green Stig 4 in size 45 tattooed for Kastello, they’re a one off edition and will be sold at Kastello in Gothenburg.

Read more

Stig Percy X CanallaGGTattoo Event


Stig Percy has joined forces with Argentinian tattoo artist Canallaggtattoo to host an epic evening of shoes and tattoos at Kastello Espresso bar in Gothenburg on September 8th.

Read more

Our Leather


It is hard to miss that we are mentioning our leather at any given opportunity; it is because the leather we are using is more environmentally friendly, which is really important to us. In fact, it is what we are all about – do what we can to make things a little bit better all the time. We continuously try to improve the ways we work and as we grow to become more and more sustainable. And we chose to start with the leather.

Read more



Stig Percy’s shoe model Stig 1 was featured in TicTail’s bright, splashy and colourful SS17 lookbook shot by Dan Blackman!

Read more



Stig Percy’s model Stig 2 as featured in the men’s fashion editorial ‘Don’t Shoot’ in HUF Magazine, styled by Sybille Speck and shot by J.C. Candanedo.

Read more



Stig Percy’s model Stig 4 as seen in the men’s editorial ‘Feeding Birds’ in the German fashion magazine Kaltbult, styled by Norweigan fashion stylist Ane Kruse.

Read more