What we do and who we are
Stig Percy Andersson was a well-dressed photographer and also my grandfather. Stig Percy, the shoe brand, founded in 2016 in Gothenburg, Sweden, is a tribute to this inspirational man. He was well-dressed and lived an interesting life, with a taste for adventure – he traveled around Europe on his motorbike after the WW2 and took photographs and partied with famous Swedish artists in their studios. Stig also valued quality and duration. To Stig it was important to take care of everything he owned. These are also the core values of Stig Percy, the brand. We value quality, sustainability, and design and we aim to design versatile shoes that have a modern vision of how to make shoes last longer.
The was to create casual leather shoes with minimalistic, cool and contemporary Scandinavian design. Designed to look cool but endure the rainy weather we experience up north and contribute to a better environment. I believe that sustainability is the way forward and I have put a lot of thought around how Stig Percy can be at the forefront of sustainable shoes and shoemaking.