What we do and who we are
Stig Percy Andersson was a well-dressed photographer and also my grandfather. Stig Percy, the shoe brand, founded in 2016 in Gothenburg, Sweden, is a tribute to this inspirational man. He was well-dressed and lived an interesting life, with a taste for adventure – he traveled around Europe on his motorbike after the WW2 and took photographs and partied with famous Swedish artists in their studios. Stig also valued quality and duration. To Stig it was important to take care of everything he owned. These are also the core values of Stig Percy, the brand. We value quality, sustainability, and design and we aim to design versatile shoes that have a modern vision of how to make shoes last longer.
The aim was to create casual leather shoes with minimalistic, cool and contemporary Scandinavian design. Designed to look cool but endure the rainy weather we experience up north and contribute to a better environment. Stig Percy is always curious to learn new things, meet different and inspiring people and find new ways to do things better; it’s an important part of understanding people’s needs and how they live their lives around the world. We strive to be a as sustainable as we can be, we are not there yet, but as we grow we constantly improve our practices. It’s a journey and we would like you to be a part of it. We want to create shoes that you live your life in sustainably!